From Stardust to Stone: How AUWL Assembly Took Shape
Our story begins with our founder Deepika Tandon’s quest to answer a simple question:
Why can Zodiac jewelry not also be high fashion?
She decided to answer it with her deep understanding of statement jewelry designs, skill in uniquely picking gemstones with the best colour and clarity for every customer, and her grasp of the principles of Vedic astrology. The result: Jewelry collections that are not just adornments, but deeply transformative – crafted to empower and inspire.
AUWL Assembly’s Celestial Collection is designed to amplify your Zodiac gem’s power to align with your energies, and enliven your inner world, while our Timeless Collection is for those who think that true luxury is about both external refinement and inner strength. Every piece we create—from engagement rings, wedding bands and other fashion-forward jewelry—is an ambassador of our commitment to ethical sourcing, rigorous certification, quality assurance, and stunning looks.
If you think our concept and thoughts resonate, our collection will speak to you!
What’s the significance of the owl in our logo?
AUWL Assembly is inspired by Pechaka, the owl, who is the mount and informant of Goddess Lakshmi, symbolizing wealth, and power, as the harbinger of fortune. Worldwide, owls are known for their auspicious traits representing wisdom, protection from ignorance, and spiritual growth. Our collection – featuring rings, earrings, pendants, and bracelets – reflect the owl’s abilities. It has deep vision and strategic insight, a key to success in any business. It is swift, adaptable, graceful, and agile – which are the profound qualities that we at AUWL Assembly mirror in our jewelry.
Our mascot, representing Pechaka, is a tribute to the owl’s fluid and mercurial energy. Its signature emerald, associated with the planet of expressions and communication, Mercury in Vedic astrology, is the cornerstone of our collection. A versatile gem, emerald represents the owl’s clever and adaptive nature.
Alongside emeralds, our collection features various gemstones like sapphires, rubies and diamonds that complement the owl’s essence and bring out its exceptional qualities in every piece.